Looking for good news about the college admissions process these days? You won't find much of it. Not only has the cost of attending college doubled on average since the 1980s, but also it's gotten considerably harder to get in. The majority of colleges in America have witnessed a plummeting acceptance rate as the number of student applications has exploded. Fifty years ago you had a 20 percent shot at getting into Harvard (all things equal, of course). Now the Crimson's acceptance rate is about 5 percent. In the last 10 years alone, the acceptance rate at many major universities has been cut in half. It's almost enough to make a kid consider trying out for the rowing team.
As if applicants didn't have enough to stress about, colleges have been making it more onerous to apply—requiring additional interviews, recommendations, and SAT Subject Tests. But the most burdensome of them all is an old standby: the application essay.
Essay requirements vary widely from school to school. The 150-plus members of the Coalition for College (which includes Harvard and Vanderbilt) requires a single 500-word essay selected from prompts such as "Describe a time when you made a meaningful contribution to others in which the greater good was your focus. Discuss the challenges and rewards of making your contribution." Those with eyes on the University of California system must write a whopping four essays, with prompts such as "Describe how you have taken advantage of a significant educational opportunity or worked to overcome an educational barrier you have faced."
Students can reuse essays with other colleges if the prompts are similar enough—or if the schools happen to be members of the same application partnership—but you'd be surprised how seldom this occurs. My daughter found that out the hard way, when she learned that she'd have to write 12 separate essays to cover just five schools.
What's a kid to do who doesn't have parents who both work full-time as writers and editors? Just run their essay through Microsoft grammar check and hope for the best? Good luck. The acceptance rate at the University of Chicago has dropped 81 percent in the last 12 years. It doesn't take a Rhodes scholar to know that if you don't put your best foot forward, you may as well not even bother.
All of this led me to the curious world of online editing services. While you can hire a consultant to help guide your child through this overwhelming maze, these consultants are expensive and much of their work involves managing the complex application process, figuring out which colleges are a good fit, and brainstorming essay topics. If you just need help whipping an already written essay into better shape, an online editor might be a better (and much cheaper) fit.
To be sure, some of these services are exorbitantly expensive. Services like EssayEdge and TopAdmit can run you close to $200 for editing a single essay of fewer than 400 words. I've seen prices as high as $379 after various upsells. Word for word, that's more than what my editor at WIRED makes. (Hi, Mike!)
The good news is there are plenty of more affordable options available. I tested four of them, all reasonably priced and seemingly legitimate. Most of these services charge based on a combination of the word count of the original essay and the turnaround time required. I used the same raw essay from my daughter as a test piece for each of the four services, and requested the slowest turnaround time each of them offered to minimize the cost. I submitted her 383-word raw essay at the same time to each of the services, on a Wednesday afternoon. I gave all the services minimal guidance with my submission, noting only (when prompted) that this was a college application essay. All four of the services allow you to upload a Microsoft Word document and receive a red-lined and comment-filled Word document in return.
When I received the revised essays, I reviewed them along with my wife (also a professional writer) and my daughter, the author. The reviews were done blind, without indicating the source of any of the edits, and we all rated each essay on a 1 to 10 scale. I also threw in a copy that I roughly edited. For the sake of comparison, the raw essay scored an average of 4.8, while my edit garnered a 6.9.
Here's what the various services cost, and how well they performed.
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Total price: $13.91, 48-hour turnaround promised. Edit received within 24 hours.
Scribendi offers seven different turnaround time tiers, but its 72-hour and one-week turnarounds were the same price as the 48-hour turnaround. A four-hour turnaround was quoted at $28.53. Scribendi returned both a changes-tracked version of the document and a "clean" version with all edits accepted. Scribendi's edit was not just the fastest, it was incredibly thorough—almost nitpicky—with 16 comments or prompts to the writer suggesting avenues for additional content or revisions that were beyond the scope of a simple edit. Oddly, the final edit didn't resonate with readers, who largely felt it was somewhat awkward and clunky in its overall flow. That said, the editor's notes and the service's overall speed were a big plusses.
Readers' rating: 5.0
Total price: $13.90, three-day turnaround promised. Edit received after two days.
Elite Editing has an Advanced Editing service for $40, but the $13.90 plan I chose offers only "basic editing," which doesn't include "suggested rewrites to eliminate awkward phrasing, repetition, passive voice, etc." and "taking into account your original assignment." Three days is the standard turnaround; one-day turnaround for the Basic Editing plan would have cost $19.90. The site crashed when I checked out, but my payment and submission both went through successfully. As promised, Elite's edit was indeed basic. Its editor made the fewest changes of any of the services and left only three comments, one of which was about whether the use of indentations and double-spacing was appropriate. While Elite's edits were correct, they weren't terribly deep—although that was enough to propel it to a second-place finish from the readers.
Readers' rating: 5.7
Total price: $15.32, five-day turnaround promised. Edit received after four days.
Wordvice has eight different pricing tiers, with rates as low as 4 cents per word for a seven-day turnaround, though that tier was limited to materials longer than 3,000 words. The five-day turnaround tier was only marginally more expensive. When I received Wordvice's edited document, I was offered an upsell for a "second look" (basically another edit) for 30 percent off. Wordvice's embedded commentary was nearly as thorough as Scribendi's, though Wordvice was less obsessive over grammar and more focused on overall clarity. Turns out that was the right move: Wordvice's edit was the overall favorite of the quartet, and the finished draft reads cleanly and clearly.
Readers' rating: 6.3
Total price: $31.33, seven-day turnaround promised. Edit received after four days.
Scribbr initially quoted a price of $25.36, but I shelled out an extra $6 for both the "structure check" and "clarity check" options, despite not really understanding what those were. Prices include a 2 percent surcharge for using a credit card. For those in a hurry, 24-hour turnaround doubles the price. Scribbr seems more focused on editing academic coursework essays than admissions essays, with a relatively formal structure applied to its edits (removing contractions completely, for example). Editor's commentary was sparse, though on target. This draft was the most divisive of the services, earning high marks from my wife but very low marks from my daughter, who thought it stripped the writing of her voice.
Readers' rating: 5.3
Any good college essay has to end with a conclusion, so here are a few takeaways. First, all of the services sent back essays that were, on average, felt to be an improvement over the original draft, with all of them catching numerous spelling and grammatical errors—so students with no professional editing help may do well to consider them, especially given how affordable these services are. That said, also remember that when you engage with an editing service, you're really engaging with a single (anonymous) editor who you won't ever meet or be able to interact with. That editor won't have any level of understanding of the writer's personality beyond what's on the page, and quality will necessarily vary from one editor to another, even within a given editing service.
Further still, remember that editing quality is always going to be subjective, just like any piece of writing. Except for this story, of course. It's amazing.
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